We Tested the Cleanest Baby Products You Can Buy

When you’re expecting a baby, you are instantly bombarded with thousands of products you could buy. From the cleanest baby wipes to car seats to bathtubs and bassinets, it’s hard not to feel overwhelmed!

The same goes for clean baby products. Sure, you could head to any store shelf and pick up a quick bottle of baby shampoo— but have you taken a look at the ingredient list? Oftentimes, they are a mile long and include dozens of hyphenated words we’ve never heard of and wonder if they are really necessary or safe to be slathering on baby’s sensitive skin. 

It wasn’t until recently that our editors really started researching the ingredients in some of the most popular baby products on the market and cross-checking them with a handy little resource called the Skin Deep database by the Environmental Working Group (EWG). EWG’s Skin Deep database keeps a close watch on personal care products from deodorant to body wash to toothpaste and makeup (and everything in between!), giving each one its own “score” based on ingredient concerns like allergies, developmental and reproductive toxicity (hello, endocrine disruptors!), and even cancer. 

clean baby shampoo

There are currently over 70,000 products and 9,000 ingredients listed in the EWG’s Skin Deep database, each ranked from EWG Verified (the “best” score meaning the product meets EWG’s strictest criteria for transparency and health) to 10 (the worst— steer clear of these products if you’re into maintaining your health!). Honestly, we were shocked to find some of the personal care products we used every day didn’t exactly have the best ratings or cleanest ingredients.

But the best part? The Skin Deep database includes baby products too!

We set out on a mission to find and test the cleanest baby shampoo, baby wash, baby lotion, baby wipes, and diaper cream on the market and list them all for our Mini readers, so you know which products are either a must-buy or a no-go.

We stuck to EWG Verified baby products, but also included baby wipes and other clean baby products given the rating of 1 or 2 (still in the green!) in our breakdown of “Must Buy” products below.

KEEP SCROLLING TO FIND OUR LIST OF THE CLEANEST BABY PRODUCTS YOU CAN BUY.

clean baby lotion

Cleanest Baby Lotion

PRODUCT: MADE OF BABY LOTION
EWG RATING: EWG VERIFIED
WHERE TO BUY: AMAZON, TARGET, MADE OF
PRODUCT: PIPETTE BABY LOTION
EWG RATING: EWG VERIFIED
WHERE TO BUY: AMAZON, DERMSTORE, PIPETTE
PRODUCT: ATTITUDE BABY LEAVES CALENDULA CREAM
EWG RATING: EWG VERIFIED
WHERE TO BUY: AMAZON, ATTITUDE
PRODUCT: MUSTELA SOOTHING MOISTURIZING BODY LOTION
EWG RATING: EWG VERIFIED
WHERE TO BUY: AMAZON, TARGET, MUSTELA
PRODUCT: THINKBABY BABY LOTION
EWG RATING: EWG VERIFIED
WHERE TO BUY: AMAZON, TARGET, THINKBABY
PRODUCT: EARTH MAMA SIMPLY NON-SCENTS BABY LOTION
EWG RATING: 1
WHERE TO BUY: TARGET, AMAZON, EARTH MAMA
PRODUCT: EVEREDEN BABY MOISTURIZING LOTION
EWG RATING: 1
WHERE TO BUY: EVEREDEN, THE TOT
PRODUCT: BABY BUM CALMING LOTION
EWG RATING: 2
WHERE TO BUY: AMAZON, TARGET, BABY BUM 

cleanest baby wipes

Cleanest Baby Wipes

PRODUCT: ATTITUDE BABY NATURAL WIPES
EWG RATING: EWG VERIFIED
WHERE TO BUY: AMAZON, ATTITUDE
PRODUCT: MUSTELA CLEANSING WIPES WITH OLIVE OIL
EWG RATING: EWG VERIFIED
WHERE TO BUY: AMAZON, BUYBUYBABY
PRODUCT: PIPETTE BABY WIPES
EWG RATING: EWG VERIFIED
WHERE TO BUY: AMAZON, PIPETTE
PRODUCT: MADE OF BABY WIPES
EWG RATING: EWG VERIFIED
WHERE TO BUY: AMAZON, MADE OF
PRODUCT: PAMPERS AQUA PURE WIPES
EWG RATING: 1
WHERE TO BUY: AMAZON, TARGET

clean baby shampoo

Cleanest Baby Shampoo

PRODUCT: ATTITUDE BABY 2-IN-1 NATURAL HAIR AND BODY FOAMING WASH
EWG RATING: EWG VERIFIED
WHERE TO BUY: AMAZON, ATTITUDE
PRODUCT: ATTITUDE BABY LEAVES 2-IN-1 SHAMPOO
EWG RATING: EWG VERIFIED
WHERE TO BUY: AMAZON, ATTITUDE
PRODUCT: MADE OF BABY SHAMPOO
EWG RATING: EWG VERIFIED
WHERE TO BUY: AMAZON, TARGET, MADE OF
PRODUCT: PIPETTE BABY SHAMPOO AND WASH
EWG RATING: EWG VERIFIED
WHERE TO BUY: AMAZON, BUYBUYBABY, DERMSTORE, PIPETTE
PRODUCT: EVERYONE BABY BATH
EWG RATING: EWG VERIFIED
WHERE TO BUY: AMAZON, EO
PRODUCT: THINKBABY SHAMPOO AND BODY WASH
EWG RATING: EWG VERIFIED
WHERE TO BUY: AMAZON, THINKBABY
PRODUCT: BABY BUM SHAMPOO AND WASH
EWG RATING: 1
WHERE TO BUY: AMAZON, TARGET, BABY BUM
PRODUCT: EVEREDEN BABY SHAMPOO AND BODY WASH
EWG RATING: 2
WHERE TO BUY: EVEREDEN, THE TOT

baby wash

Cleanest Baby Soap

PRODUCT: MUSTELA NO-RINSE SOOTHING CLEANSING WATER
EWG RATING: EWG VERIFIED
WHERE TO BUY: AMAZON, TARGET
PRODUCT: PIPETTE BABY SHAMPOO AND WASH
EWG RATING: EWG VERIFIED
WHERE TO BUY:
AMAZON, BUYBUYBABY, DERMSTORE, PIPETTE
PRODUCT: ATTITUDE BABY LEAVES 2-IN-1 NATURAL SHAMPOO AND BODY WASH
EWG RATING: EWG VERIFIED
WHERE TO BUY: AMAZON, ATTITUDE
PRODUCT: MADE OF BABY HAND SOAP
EWG RATING: EWG VERIFIED
WHERE TO BUY: AMAZON, MADE OF
PRODUCT: EARTH MAMA SIMPLY NON-SCENTS BABY WASH
EWG RATING: 1
WHERE TO BUY: AMAZON, TARGET, EARTH MAMA

diaper rash cream

Diaper Cream

PRODUCT: BEAUTYCOUNTER BABY CALMING DIAPER RASH CREAM
EWG RATING: EWG VERIFIED
WHERE TO BUY: BEAUTYCOUNTER
PRODUCT: ATTITUDE BABY NATURAL DIAPER CREAM
EWG RATING: EWG VERIFIED
WHERE TO BUY: AMAZON, ATTITUDE
PRODUCT: ATTITUDE BABY LEAVES DIAPER ZINC CREAM
EWG RATING: EWG VERIFIED
WHERE TO BUY: AMAZON, ATTITUDE
PRODUCT: THINKBABY DIAPER RASH OINTMENT
EWG RATING: EWG VERIFIED
WHERE TO BUY: AMAZON, THINKBABY
PRODUCT: EVEREDEN SOOTHING DIAPER RASH CREAM
EWG RATING: EWG VERIFIED
WHERE TO BUY: EVEREDEN
PRODUCT: MADE OF ORGANIC DIAPER RASH CREAM
EWG RATING: EWG VERIFIED
WHERE TO BUY: AMAZON, TARGET, MADE OF
PRODUCT: EARTH MAMA ORGANIC DIAPER BALM
EWG RATING: 1
WHERE TO BUY: AMAZON, TARGET, EARTH MAMA
PRODUCT: MUSTELA DIAPER RASH CREAM
EWG RATING: 1
WHERE TO BUY: AMAZON, TARGET, MUSTELA

baby bubble bath

Bubble Bath

PRODUCT: ATTITUDE BABY NATURAL SOOTHING BATH SOAK
EWG RATING: EWG VERIFIED
WHERE TO BUY: AMAZON, ATTITUDE
PRODUCT: THINKBABY BUBBLE BATH
EWG RATING: EWG VERIFIED
WHERE TO BUY: AMAZON, TARGET, THINKBABY
PRODUCT: EVERYONE BABY BATH 3-IN-1 UNSCENTED
EWG RATING: EWG VERIFIED
WHERE TO BUY: EO
PRODUCT: ATTITUDE BABY LEAVES BUBBLE WASH
EWG RATING: EWG VERIFIED
WHERE TO BUY: AMAZON, ATTITUDE

If you are wondering about baby products you currently have on hand or use daily with your Minis, be sure to visit the EWG’s Skin Deep database, type in the name of your product, and find their rating!


You’ll also want to read this list of the Best (and Safest!) Kids Sunscreen to Use in the Summer or How to Protect Baby’s Skin in the Winter.